Xiaomi x Leica
Xiaomi has revealed its highly-anticipated collaboration with Leica, introducing the world-renowned camera technology to its flagship smartphones in the Indian market.
The partnership, first announced in 2022, led to the introduction of the Xiaomi 12S Ultra, representing a significant leap forward in smartphone photography.
This collaboration brings Leica’s Authentic and Vibrant Looks to users, delivering true-to-life colors, bold contrasts, and the timeless elegance of Leica. Furthermore, photography enthusiasts can explore a variety of watermarks and filters to elevate their creative endeavors.
What’s Next for Xiaomi in India?
Teasers suggest the potential launch of the Xiaomi 14 Ultra at MWC 2024 or the introduction of the Xiaomi 14 series in India later this year, promising to bring advanced camera technology to Indian consumers.
With today’s teaser announcement, we can expect further updates and details in the days ahead.
In a statement announcing the partnership, Xiaomi India shared:
Our collaboration has culminated in something truly exceptional behind the scenes, poised to redefine the capabilities of smartphone cameras. Get ready to embark on this transformative journey as Xiaomi and Leica’s co-engineering partnership reshapes the landscape of imaging technology.