Atomberg x BCCI
The BCCI Announces Atomberg Technologies and Campa as Official Partners for 2024-2026 Cricket Seasons
The Board of Control for Cricket in India (BCCI) has revealed that Atomberg Technologies is the official partner for the BCCI Domestic and International Season 2024-2026. Additionally, Campa, a legacy brand under the Reliance Consumer Products umbrella, has also joined as a partner.
Atomberg has entered into a 3-year agreement with the BCCI, and their collaboration will commence with the upcoming 3-match T20 series against Afghanistan, scheduled to start on January 11, 2024.
Arindam Paul, Founding Member and Chief Business Officer at Atomberg Technologies, expressed his enthusiasm for the partnership, highlighting the unparalleled reach and credibility that an association with cricket brings to brands aiming to expand nationwide. He emphasized that the official partnership with BCCI was a logical progression for Atomberg, leveraging the power of bilateral cricket to enhance brand awareness and consumer love.
Reliance Consumer Products Limited (RCPL) spokesperson conveyed their delight in becoming the official partner of BCCI for India-based cricket events. They see this partnership as a means to connect with a billion Indian fans and extend their reach to cricket enthusiasts globally, leveraging Campa’s unique position as an iconic heritage beverage brand offering the Great Indian Taste.
Roger Binny, President of BCCI, welcomed Campa and Atomberg Technologies as esteemed partners for the India Home Cricket Season 2024-26, emphasizing their shared commitment to excellence and the creation of an unparalleled cricketing experience for fans across the nation.
Jay Shah, Honorary Secretary of BCCI, expressed his excitement about the collaboration with Campa and Atomberg Technologies, highlighting their dedication to providing the best experiences for cricket enthusiasts while aligning with values of excellence and sustainability. He emphasized that this partnership reflects their collective vision for a successful and seamlessly executed cricketing season.