INDUS APP STORE
Indus Appstore, a “Made-in-India” app store, has launched its Developer Platform to attract Android app developers. The platform offers a localized experience in 12 languages and features mobile number-based login, making it more accessible for users without email accounts. Unlike Google Playstore, Indus Appstore does not charge platform fees or commissions for in-app payments, and it provides high-quality user acquisition through multilingual app discovery. The platform also offers better visibility and search optimization for startups and new app launches through its “Launch Pad” feature. Developers will have access to round-the-clock customer support, real-time analytics, and competitor analysis. PhonePe has partnered with Indus Appstore to expand its distribution, and the app store is expected to be available for public use soon.
LOCAL LANGUAGE DISCOVERY
The Indus Appstore Developer Platform is an innovative initiative by Indus Appstore to encourage Android app developers to register and upload their apps on the upcoming “Made-in-India” app store. This platform aims to provide a localized experience in 12 languages, catering specifically to the Indian market.
One of the key features that sets Indus Appstore apart from its competitors is the mobile number-based login option, which makes it easier for users who do not have email accounts to access the platform. Additionally, Indus Appstore takes a developer-friendly approach by not charging any commissions for in-app payments and not imposing any listing fees for the first year.
In contrast to Google Playstore, Indus Appstore aims to support developers in reaching the vast Indian Android market without charging any platform fees or commissions for in-app payments. The platform also promises high-quality user acquisition through its multilingual app discovery feature.
For startups and new app launches, Indus Appstore offers a dedicated destination called “Launch Pad,” which provides better visibility and search optimization. Developers will also benefit from 24/7 customer support based in India, the ability to list apps in 12 Indian languages, and opportunities to enhance brand awareness through engaging videos.
Furthermore, the platform offers AI-powered real-time monitoring of app performance during new version launches, ensuring a seamless user experience. Developers can access real-time analytics, industry insights, and competitor analysis to stay ahead of the game.
Indus Appstore guarantees intelligent and faster app updates to keep users up-to-date with the latest versions. With all these features combined, it presents a compelling alternative distribution channel for Android developers, particularly at a time when Google’s policies have faced criticism from Indian businesses and startups.
LAUNCH
Currently, PhonePe has launched a developer platform accessible to developers via indusappstore.com. The Indus Appstore is expected to be available for public use in the near future. PhonePe has reportedly partnered with several phone manufacturers to expand the distribution of the app store for wider reach.
Commenting on the announcement, Akash Dongre, CPO & Co-Founder of Indus App Store said, “India is poised to have over 1 billion smartphone users by 2026, offering us a massive opportunity to build a new-age, localized Android app store. Despite being such a large consumer market, app developers have always been forced to work with only one app store – Google Playstore – for distributing their apps. Indus Appstore hopes to provide app developers a credible alternative to the Google Playstore – one that is more localized and offers better app discovery and consumer engagement. We are excited to open up the Indus Appstore Developer Platform today and invite all developers to list their app on the Made-in-India app store.”